Worten Spain chose MeMe to develop its digital strategy on social media

Jungle’s social agency will create ideas and content on X (Twitter) for the Portuguese company MeMe for the first time working for the brand is the campaign Black Friday complete with lights problem affecting Llados

Worten chose MeMe for Create the concept and content for the platform (formerly Twitter). The Portuguese consumer goods company has chosen Jungle as the first social agency after the success of the Black Friday campaign with the controversial Llados, which achieved 90 million affect the relationship in November.

Worten seeks to consolidate what he has in X by curating projects that improve humor – a genre he already uses in networks – and virality. The MeMe social group, coordinated by Luciano Pieroni, will develop the idea for create and increase value through discussion and ensure that visibility translates into business.

MeMe’s first job for Worten was Black Friday as well editing a video previously published by the controversial youtuber Llados criticizing the offer of the Portuguese company. The video went viral on TikTok and Twitter as well 90 million views, average earnings of 8.4 million and +13% market share in the category of major appliances and televisions during Black Friday.

‘In the storm of Black Friday, Worten.es managed to unite a very different target. This year, once again, we are committed to new actions with MeMe, which perfectly represents our company and serves us as a brand that understands and recognizes the moment here among customers, explains Gonçalo Carvalho, the country director of Worten Spain.

‘We like to add clients to our team who understand and believe in our process. Worten is already an important part of the profile

MeMe, a spin-off from PS21’s health department, is an agency specializing in creating brands in the digital environment. Manage strategic relationships between national and international brands e.g KFC, AliExpress, Adecco, Ubisoft, Adam Foods, Puerto de Indias or Cofidis. Manage 9 collaborative projects with different Jungle companies and clients from 7 different locations. Also, he did third creative organization of the year in the latest edition of the Eficacia Awards.

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