They follow the rules 1-24 that govern advertising

Representatives of the sector communication of the country reacted to the offer that came from the Article 1-24 custom the advertising government, which was announced on Tuesday by President Luis Abinader.

It is the first time in the history of the Dominican Republic that custom the official advertising and aims to create the standards and guidelines for a commitment to the publication of work instructions with the media communicationcommunications, journalists or stakeholders with their own media platform.

President of the Dominican Society of List of names (SDD), Persio Maldonado Sánchez, decided that the government is free to adjust its debt in the rules.

“He governmentbecause of the same polling place, you will want to take care to ensure that too much advertising outside the national organization’s responsibility and, therefore, we will not have any opposition to what happened,” he said.

Maldonado said the government should keep posting that the duties of the State must be announced and provided to the population.

When referring to the provisions of article 7 of the the lawwhich refers to the integration of all methods communicationMaldonado Sánchez said that in the instructions There should be a sense of justice, because communication should be free and reach out to as many Dominicans as possible.

The owner of the Dominican Newspaper Society argued that “the need for freedom communication and those communication He’s a Democrat.”

For his part, Ricardo Ginebra, the president of Dominican Association Business communication companies (ADECC) indicated that the current government has shown interest in transparency and efficiency in its investment publication from the beginning of his administration.

“ADECC the price the idea to put on a competitive purchase of advertising, and we want to know the professionalism with which this process has been carried out. “Our business has participated in these competitions, showing our commitment to fair and honest methods.”

Understand what it is always that the government seeks greater concentration in its discussions advertising official with the goal of achieving results and savings in favor of its plans, organizations and, finally, the public in general.

“We believe this approach will allow for greater reach and efficiency in government outreach programs, while providing greater transparency in agreements and discussions. We are committed to adapting for these changes and continue to work closely with the government to ensure that the objectives of transparency and efficiency in advertising state,” he pointed out.

For his part, Pavel From Campsconsultant in communication and network analyst, list the advantages and disadvantages of this model:

The results

Among the benefits is transparent support. It shows that those the law find out that those advertising the state is not used for electoral purposes, which can lead to transparency and fairness in the political process.

Also, those protection of inappropriate use of public resources, by restricting use advertising state for the purpose of cooperation.

Likewise, he sees the advancement of justice in public spaces, by restricting the use of advertising politicians to attract politicians or candidates.

  • “He the law can help level the playing field during elections, allowing for fair competition,” said De Camps White Diary.


Of the challenges, De Camps said: “The performance of the law will depend on many aspects of its use and maintenance, which can represent a significant challenge, especially in ensuring compliance. ” free for informationonline, both for the media and for the public, he pointed out.

See what happens limited go to communication government, which can limit the government’s ability to inform the public about its plans and projects.

Another challenge is impact in the news communicationespecially in those who rely heavily on the advertising government.

De Camps believes that the confusion in the custom application can represent an influence if the law not created clearly and clear to mean what it is advertising for election. Understand that there will be important places for translation confusion, which will affect all the transparency of its application.

The president of the ADECC pointed out how the problem has arisen censorship is dangerous or control information, without mechanisms independent agencies, can conflictthose politics in consideration of advertising and the impact of diversity on media opinion.

Observatory asked to review the law

The Dominican Digital Media Observatory asked President Luis Abinader this Tuesday to review the law 1-24 that regulates the registration of government media.

In a statement sent to the press, the Observatory explained that, although public resources must be well invested, “it must be remembered that the Dominican Republic is a country with two our time for business people, especially those “they pay taxes.”

While speaking on behalf of the school, journalist and teacher Cristal Acevedo agreed to all the efforts by the government to make the capacity of the public transparent. However, he asked the president to review the registration process in the law, considering that they have an impact on the owners and operators of digital media .

“It is important to point out that most of the medium and small media do not have business groups that support them. Rather, they are businesses that seek public accountability right to information,” he said.

Dominican journalist and publisher, graduated from UASD. Covering the foundations of the National Congress and Politics for Diario Libre. He also worked for the newspapers Listín Diario and El Nuevo Diario.

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