These are the most popular social networks of 2024

In the ever-evolving digital age, social networking has become an integral part of our lives. Sometimes, new platforms appear while others fall into oblivion. In 2024, this place is still exciting and full of change, with many applications competing for our imaginations. From the most classic to the newest, we’ve put it together the most popular social network who is in charge of the digital space this year.

1. Facebook

A tablet with a Facebook application.
Digital Trends

Although young people may think it is old, the most popular social media is still Facebook. As of January 2024, the platform has recorded 3.04 billion monthly users worldwide, representing approximately 37% of the world’s population. The countries with the most Facebook users are: India, the United States, Indonesia, Brazil and Mexico.

Although users 65 and older consider Facebook their “favorite platform,” the largest demographic on this social network is millennials, ages 25 to 44 (49%). In addition, 30% of American adults regularly receive news from Facebook, making it the most used for this purpose.

Launched in 2004, the platform gives users a place to share personal updates, connect with friends and family, and engage in a variety of content, from sharing memes to watching videos. videos from everywhere. In addition, the platform’s groups are able to provide a similar space for people with similar interests.

2. YouTube

YouTube channels with the most users.
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In 2024, YouTube is the second most popular social media site, with 2.90 million active monthly users worldwide. India leads with 462 million users, followed by the United States with 239 million.

Every day, more than 122 million people, mostly in the 25- to 34-year-old demographic, use YouTube through its website and mobile apps. With at least 500 hours of video uploaded per minute, YouTube viewers consume more than 1 billion hours of content every day.

Founded in 2005, YouTube has become the go-to place for video content, allowing creators to showcase their skills, share knowledge, and entertain a global audience. His interests lie in his inclusion, ranging from work vlogs to professional, video, teaching and much more. In addition, viewers can interact with content through likes, comments, and subscriptions, fostering a sense of community between creators and their audience.

3. WhatsApp

A mobile phone with the WhatsApp application.
Meta

Instant messaging app WhatsApp ranks third among the most popular social networks of 2024. With more than 2.78 billion monthly users worldwide and 98 million in the US, its largest user base is in between 25 and 34 years.

Launched in 2009 and acquired by Facebook in 2014, WhatsApp has become an essential tool for real-time communication, allowing users to send text messages, voice notes, photos and videos, and internet calls. Its easy-to-use interface and commitment to privacy, with secure end-to-end encryption, have contributed to its adoption across many countries.

In addition to its initial role as a messaging app, WhatsApp has evolved into a place where people can communicate with businesses, including customer service representatives. The platform has a marketing API that allows companies to create verified transactions, send automated messages, and provide customer support, providing unique opportunities for companies to interact directly with customers.

4. Instagram

What is the best time to post on Instagram?
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Instagram is the fourth most popular social network today; with 2.40 billion monthly active users worldwide. India leads with 359 million users, followed by the United States (158.5 million), Brazil (123 million) and Indonesia (105 million). The largest demographic on the platform is millennials and Generation Z, with 61.8% in the 18-35 age group.

Instagram, launched in 2010 and acquired by Facebook in 2012, stands out for its visual stories, offering attractive photos and short videos. Its appeal is to allow users to share moments with beautiful content, encouraging creativity and self-expression.

Instagram features include many tools for editing photos and videos, as well as filters. Popular features include Stories, which allow users to share content for 24 hours, and Reels, for longer videos, adapted to the changing interests of creators and audiences. see.

5. TikTok

How to check your view history on TikTok.
Kaspars Grinvalds / Adobe Stock

It would be strange if an article about the best social media did not include TikTok, right? It is the newest platform in this space, but it is gaining recognition quickly. So far, TikTok has counted 1.50 billion monthly users worldwide, achieved in just 4 years which took Facebook and Instagram 10 years.

TikTok is popular among the youth of the population. About 38.5% of its users are teenagers and young adults between the ages of 18 and 24. In fact, only 5.2% of TikTok’s audience is over 55 years old.

Known as “Douyin” in the Chinese market, where it was first launched in 2016, TikTok has become the home of viral videos and trends. The platform has 3 billion downloads worldwide and allows you to create 15 to 60 second videos with an extensive library of music, filters and effects. In addition, its algorithm, powered by machine learning, presents consumers with personalized food based on their preferences and interaction patterns.

6. X (Twitter)

Application X (Twitter).
Avishek Das/SOPA Images/LightRocket/Getty Images

The sixth place of the most popular social networks is on X (formerly known as Twitter), with approximately 550 million monthly users until 2024. Among them are the age of 18 and 24 years old.

X, a real-time chat platform launched in 2006 and bought by Elon Musk in 2022, has been a key player in the new media and global debate. With its ability to share information instantly, X has facilitated direct engagement between individuals, influencers and brands.

Its main features, such as posting tweets, following other users, and sharing likes and retweets, have made X a great place for online dating. In addition, hashtags expand the discussion, while the “Trending” page shows the most important discussions of the moment. This combination of features has achieved X’s position as the main platform for communication and exchange of ideas in the digital world.

7. LinkedIn

Linkedin on mobile
Digital Trends in Spanish

LinkedIn is the seventh most popular social network today, with one billion monthly active users worldwide and 211 million in the United States alone. Its largest population (60%) is in the age group of 25-34.

Since its launch in 2003, LinkedIn has developed its position as the leading social network for recruiters, job candidates, and businesses. Its main purpose is to facilitate the connection between work and allow users to create documents that show their skills and work effectively.

Key features of LinkedIn include a personal profile, a news feed that provides business updates and content sharing, as well as a great job search and recruiting tool. In addition, users have the opportunity to join groups and participate in discussions about their business or special interests, helping to strengthen their professional network and expand their career.

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