Metricool announces ‘LinkedIn Study 2024’

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Metricol has revealed it LinkedIn Learning 2024, which has the purpose of knowing the evolution and structure of the social network through the compilation of the activities in the company page linked to this social network management tool. And one of his most important conclusions is “the spider It is LinkedIn’s star brand, the most important in almost all important metrics.

As stated in the article sent by Metricool today, Wednesday, February 21, with the results of the research, the carousel “is the most inspired type of advertising, with an average of 1,387.2 impressions per ad and better than the rest. . Images, which achieve an average of 703.3, have a greater balance with other models, 672.15 for videos and 589.55 for the text.

In turn, this type «is the most important in the participation ratio, receiving an average of 32.02%. Once again it is at the top, almost three times the second type, which is images (11.20%), which achieves better than video (4.39%) and text (4.35%).

«Carousels still win over metrics that the user should be involved with. Thus, it is the format that generates the most clicks, with an average of 427.38 clicks per post and the most shared, with an average of 1.70 shares per post. advertising,” added a press release from Metricool, which reported this. Instagram Training 2023.

Want to know more about LinkedIn Learning 2024 the Metricool

As the press release continues with the results of LinkedIn Learning 2024 the Metricool“on the same way are the likes or opinions, where the carousels stand out with an average of 14.54 likes per post, this time followed by images (14.12 per post).

«And even the comments, the interaction that they do in the first place with an average of 0.49 words per post, with a small difference compared to images (0.48 per post) and video (0.47 per ad)», Add.

In conclusion, he mentions that this leads to uncertainty with the number of carousels published by business names, because the format is one of the least used. , accounting for only 78,522 carousels out of 1,578,969 verified articles.

The best way to post content on LinkedIn

The press also maintains that “one of the many questions when creating a strategy on LinkedIn, and on any social network, is how many times you should post a day or a week generation to achieve the goals” (we then show how these sentences can be done. to improve the profile on LinkedIn).

Of the conclusions drawn from LinkedIn Learning 2023 At Metricool, its experts confirmed that “we have not found a relationship between increasing the frequency of posting and getting more impressions. This is because the impression depends on many things, in addition to the frequency with which the content is published in the social network.

Among other things, according to information from social media management tools, “is the number of followers or the number of posts, thus reaching a large audience.”

However, you have identified the posting frequency in all types of funds and income Very big (between 55,000 and 55 million followers) who post the most money with an average of 1.24 posts per day. The amount, more than one post per day, “which is different from the smallest amount, which just reached 0.21 posts per day.”

What is the best time to post on LinkedIn

The press release then said that “if there is one topic that causes curiosity, it is the use of hashtags on LinkedIn. Are they really important? Do they generate more impressions and Allow content to be directed to multiple users? »

To find out, the experts who prepared the report analyzed the results of the posts according to how many hashtags they have, from 1 to 3, from 3 to 6 or more 7. And the document concludes that “the most important thing is to include 1 to 3 hashtags, because it is the value that gets the best evaluation in comments, likes, thoughts and clicks .

In the same way, another big question that appears on the list when creating content is what is the best time to post on LinkedIn, the relationship that “want to know, the time that most “The one with the most users, 10:00 a.m. And the best day to go on Wednesday, followed by Thursday and Friday, and “expect a drop in demand on weekends, Saturdays and Sundays.”

The Social Survey is based on the analysis of 41,170 financial experts divided into 5 groups according to the size of their followers: Small, Small, Medium, Large and Large, or facilitate comparison between them. In turn, 1,578,969 publications were identified, of which 78,522 were carousels, 719,537 were publications (which we included publications, surveys or articles with links), 579,283 were posters out with photos and 201,629 that include video.

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