Meta will be responsible for protecting the image of young people

Meta announced, this Tuesday (6), Internet Safety Day in 2024, the arrival of the Take It Down tool in Brazil. Launched in 2023, the mission promises to prevent the spread of attractive images of young people on the internet, using a fingerprint, which reveals the content immediately. The new feature works proactively, that is, it depends on social media users, such as Instagram and Facebook, to help remove or prevent sharing. In the next few lines, check out more details about the arrival of Take It Down in Brazil.

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Meta advertising arrived in Brazil to prevent the publication of attractive images of young people;  check it out - Photo: Mariana Saguias/TechTudo
Meta advertising arrived in Brazil to prevent the publication of attractive images of young people; check it out – Photo: Mariana Saguias/TechTudo

Take It Down is a project created by the National Center for Missing & Exploited Children (Ncmec), and supported by Meta, which aims to help teenagers and young adults manage the spread of these social media, if they think there is a leak. happened. Originally launched in English and Spanish, the tool now supports Brazilian Portuguese and 22 other languages. Take It Down builds on the success of platforms like StopNCII, which helps adults stop the spread of their intimate photos online.

According to Meta, Take It Down is aimed at young people under the age of 18, parents or responsible adults for young people and adults who believe that their content has become or will be posted on the Internet. It is worth noting that adults can publish their own photos, as long as they were taken before reaching the age of majority.

How do I post photos with Take It Down?

To use Take It Down, simply visit TakeItDown.NCMEC.org. Then, fill out a form and indicate when the photos were taken, whether they contain pornography and whether they have been shared online. Then, select the images that may have been leaked and add them securely to the list.

It is worth noting that the picture will not be attributed, only the number and name of the paper. Once sent, a hash – a fingerprint in the form of a code number – will be assigned to the content. After this process, companies like Meta can find copies of images, remove them, and help prevent them from being posted on social media in the future.

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