How has it evolved and how have other platforms fared?

Do that It’s been 15 years since the ‘Like’ button arrived at Facebook Spain, an interactive mode that also exists in the social network and the personality of the platform, which manages it with other events and which is inspired by other platforms, such as YouTube and LinkedIn.

The social network was born in 2004 as a project created by a group of students, which is its current leader, Mark Zuckerberg, of the Harvard University.

The main idea is to create a website, initially called TheFacebook, through which students of the school can open a profile and connect with other students, always as an invitation .

Because of its good reception, its developers have chosen to expand the platform, instead of giving it only to students at Harvard University, so In 2006 it was launched for all users on the internet and around the world.

Since then, the platform has become a place where users share their hobbies and interests and, ultimately, their daily lives, while being able to receive comments and opinions from publications.

The latter provided by the ‘Like’ button, the main social feature that arrived in Spain in 2009 and over time has modified its appearance, with added nuances, with options such as ‘I love her’ y ‘I’m interested’.

This reaction is not new on social media, since it was presented on the Meta platform – then Facebook – it already exists on another social network called FriendFeed, which Zuckerberg’s company ended in 2009, as Techcrunch recalls.

This medium points out that, although Facebook includes some of this, such as the ability to import content from third-party websites, such as links, the concept of calculation with ‘likes’ among its options is what has been reported here. communication services.

Because this was born as a way to interact with other users without having to comment or write a message on their walls, since the relationship sought to have clean and civil on Facebook, instead of looking at long threads of responses to ads. .

In addition, this package has been designed with a universal symbol, with the intention that it will be understood worldwide as an agreement (although in some parts of the world it is considered said to be blasphemy), as its creator said, Leah Pearlmanwho is listed as Facebook’s Product Manager.

Pearlman noticed that, when faced with status updates with announcements like ‘We’re getting married!’, all the messages were like ‘Congratulations,’ something that “good so bad from an aesthetic point of view,” as he admitted in an interview with Vice.

To reduce these interactions, they have chosen to create a package that means something good, which will be presented with the word ‘Good’ or ‘Love’. It’s Mark Zuckerberg, after all, who chooses to include the thumb: “It would seem if (users) agreed” something, thought the company’s founder.

With this button is an instant success, to the point that, according to their statistics, what will be “50 words to make 150 ‘likes’ almost immediately”, plus These people will start to make many changes,” thus. There are many more details and everything works,” as a supervisor.

At the beginning, the sign ‘like’ showed a blue sleeve from a white hand protruded, with the thumb pointing, and wrote the names of users who have reacted under the post out, with direct access to their profile.


It was a few years later, in 2016, when ‘Reactions’ was introduced as an extension of the pack ‘I like it’with new options that allow you to express a variety of emotions in a post quickly and easily, with emojis.

These reactions involve some emotions, such as ‘I love it’, ‘I’m sick’, ‘I’m proud’, ‘I’m surprised’, ‘It makes me sad’ and ‘It makes to my anger’. They are divided into groups below, which show their symbols when you have recorded at least one interaction.

This means that if many people have reacted “Like” and only one has selected ‘It makes me angry’, two thumbs up and the angry emoji will appear . To see who has expressed which reactions, you must click or tap on these emoticons, during which a menu is displayed that contains these reactions and the names of users.


The power of this button is such that it has expanded to other platforms other than Meta, among which are YouTube or the professional social network LinkedIn. Others like X (formerly Twitter) or Instagram (from Meta) have adopted the ‘heart’ button as a key interaction to show they like posts.

The Google video platform, for example, not only shows this button to show approval, but also includes a ‘dislike’ button to show the difference. However, unlike the first, the last Do not disclose the public count of negative reviews about a video, but can only be consulted by the creator of said content.

LinkedIn, for its part, changed the name of this button ‘Choose’ and introduced other events, such as ‘Celebration’ (with applause), ‘Service’ (which will be similar like Facebook’s ‘I care’), ‘Love’, ‘Interesting’ and ‘Amusing’.

WhatsApp, on the other hand, also from Meta, introduced this popular proposal on the platform, since it is possible to interact with the thumb for the message, as well as showing the mark this in the discussion.

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