Generation Z follows Facebook to save money; understand

Despite the decline in young people, the social network Marketplace still has more than 1 billion users.




facebook, social networks

facebook, social networks

Photo: Brett Jordan/Unsplash

In the era of TikTok and Instagram, Facebook’s daily data collection is losing its appeal among Generation Z. But, as shown in a report from The New York Timessocial network has regained popularity among young people with a section, in particular: Business.

Os products for sale on Facebook Marketplacesocial network buying and selling services, has been shining in the eyes of anyone who wants to save money when making necessary purchases.

The site was launched in 2016 and continues with more than 1 billion monthly users.

“Facebook Marketplace is often called the ‘bazaar of the internet’ and is the modern equivalent to eBay and Craigslist,” explained Yoo-Kyoung Seock to the newspaper. He is a professor of textiles, marketing and interiors at the University of Georgia and studies the behavior of Generation Z and millennials, as well as environmental sustainability in the textile industry.

From R$ 945 to more than R$ 3,000: What is the average Brazilian income?  See values ​​for each state
From R$ 945 to more than R$ 3,000: What is the average Brazilian income? See values ​​for each state

For experts, the platform’s success is due to the trust that users place in the system, linked to their Facebook login. In addition to easy communication between the two parties, the use of the Marketplace is also free, which attracts more users who like to ‘mining’ the site in search of savings.

“Young people, including students and professionals, are interested in additional devices,” notes Seock.

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