Children, goldmine for online business

Imagine that every day you have someone by your bed writing down when you wake up, accompanying you to the bathroom to see how much time you spend in it, then you go to the kitchen to record your food, and continue to record your movements when He is out on the road…does it feel the same to you? “Well, this is what happened on the Internet,” said Enrique Dans, professor of innovation at IE University, as an example. This profitable business model brings good results for social enterprises, which do not leave children at home on the outside.

In particular, Facebook, Instagram, Snapchat, TikTok, This is estimated by a recent study published by Havard TH Chan school of health. In light of their findings, the researchers called for government policies on social media to reduce the worst practices for children and young people.

children's mobiles

A family with children having fun with cell phones

Xavier Cervera

Regulatory changes in the EU

The Digital Services Act prohibits advertising directed at minors

In this sense, they do not recognize that the personal algorithms used by these platforms can cause this type of user to overuse the conversation. A concern that has encouraged some states to pass laws to stop this progress and to file class action lawsuits against Meta, the owner of Facebook and Instagram, for data collection by children without permission and knowingly and intentionally creating activities that cause children to become addicted. for their platforms.

According to Bryan Austin, Harvard professor and leader of the study, “the excessive financial support” of these companies will be behind the delay in the use of protection ” important”. In fact, the American Academy of Pediatrics warned a few years ago that children “are especially vulnerable to the influence of advertising because of their lack of awareness of emotions and feelings effects of impulses.”

The power of networks

Forty states have issued Meta for the use of responsibility for ‘disruptive’ children

Digital rights expert from the Federation of Consumers and Users (CECU) Anabel K. Arias clarified that in the United States “there is no general law as the one that the European Union (EU) has decided with the Act Digital Service, which As of last August became a mandatory application for the major platforms. However, Arias maintains that “it’s very difficult” to control her when children register on the social network by lying about her age. That is why consumer organizations need the approval of new rules to manage this.

However, Arias admits that it is still early to assess whether the platform complies with the new law and whether it is effective to protect children and regular users. However, the platforms create models to try to avoid restrictions from the new rules. In this sense, Dans returns from Meta’s decision to release the payment of Facebook and Instagram for users who do not want their data to be used to focus on personal advertising. Of course, the company should not disclose to children even if they do not pay. “There is an attempt to protect the child, but the model used is not protected,” warns the innovation expert.

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