The new product was announced in unboxing in the networks, starring the muse behind the shoes, and the post has already reached more than 100,000 interactions. We show you why these ideas point to business logic.
The German company has put these thoughts at the center of its communication. Recently he did so by appealing to the nostalgia of Korn fans and now seeks to connect with a relationship that all customers will share: the relationship of grandmother and grandchildren.
So, Adidas unveils shoes inspired by a 100-year-old grandmother. The muse is related to the new German manufacturer, Philip Lipschutz, the founder of the shoe store Unheardof in the United States.
Shoes inspired by a 100-year-old grandmother: a thought for thought
The shoes have been promoted on Unherdof’s Instagram account by unboxing. “This reminds me of my grandmother,” some users commented and others said the ad made them “heartbroken.”
The post has achieved more than 109 thousand interactions on Instagram as of this writing. Dubbed “Grandma’s Couch,” the Unheardof x adidas Rivalry Lo sneaker is a tribute to Lipschutz’s incredible journey, which began by sleeping on his grandmother’s couch and has now led him to create his own cooperation with German brands.
Available in two different colorways, the Unheardof x adidas Rivalry Lo Pack features an upper that has a beautiful floral pattern applied to the base, which is then contrasted by red or brown leather. used on the overlays.
Adding another small touch to the sneaker is the red color that is used on the Three Stripes, the tongue label, and the heel. Other definitions include lace elements and Unheardof hang tags.
In an Instagram post, Lipschutz posted this message: “From lounging on my mom’s old couch to Portland and meeting the whole 3 Stripes team. Mom, I always bring you fresh flowers, just like you told me. Grandma, you taught me the right from the wrong side of your chair, not only saved my life but also taught all my friends. Chapter 2 is for you, grandma. “I can’t wait to see what the future holds!”
Thoughts business selling
A study by the University of Texas business school shows that the purchase decision is 85 to 90% emotional. A reality that is not foreign to the world of business, the analysis of 1,400 advertising campaigns shows that the narrative focused on the need to do more benefit of other compliance requirements.
The Unheardof x adidas Rivalry Lo Grandma’s Couch Pack brings this feeling to its next iteration, launching on November 4th at select US retailers and adidas.com. With the final goal of achieving a replacement for these shoes that will have a price of US $ 165.